We want consumers who purchase from Hunter Douglas to have a thoroughly satisfying experience of selecting, buying and living with our products. Our marketing programs build awareness of and desire for our products and create strong brand loyalty.
- Marketing Programs
- At the Store
- On the Web
Our ongoing investment in innovative marketing programs build brand awareness and drive demand for our products through many channels including national magazine, TV and online advertising campaigns, comprehensive consumer websites complete with unique interactive tools, and extensive retail merchandising programs. As a result, Luxaflex® and Hunter Douglas continue to be the best known and most sought after brands of window coverings on the market.
At the Store
We ensure that, once in a retail store, our customers will find a wealth of materials that help simplify the purchasing decision. These materials include brochures, design books, sampling of the full range of colours and options, and displays that show how actual products look and function. Our commercial clients are supported with products that meet project specifications and technical information concerning light control, motorization and climate control.
On the Web
Our websites enable us to give consumers and professionals the information they need to make appropriate buying decisions and to bring them to our dealer's showrooms. We also educate and support our dealers and installers through innovative web tools that include interactive features to select, measure, order and install products.
Our education programs help our dealers and consumers understand the sustainable benefits of properly selected and installed window coverings.